YouTube Rolls Out Six-Second Bumper Ads
Can a brand tell its story in six seconds? YouTube and its parent company, Google, believe so.
Can a brand tell its story in six seconds? YouTube and its parent company, Google, believe so.
Google product manager for video ads Zach Lupei announced in a blog post that the company is introducing what it calls Bumper ads—six-second video ads sold via the Google AdWords auction.
Lupei shared examples (embedded below) from early adopters Atlantic Records (in support of the second album from Rudimental and Audi Germany, and he said of the new ad offering:
Bumper ads are ideal for driving incremental reach and frequency, especially on mobile, where “snackable videos” perform well.
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