In an attempt to make copyright management easier and more efficient, YouTube has acquired RightsFlow, a licensing and royalty service provider that works with labels, distributers, artists and music services, helping them to manage their music rights. With over 48 hours of video being uploaded to YouTube every minute, copyright management can be tricky. YouTube is hoping that RightsFlow can bring their knowledge of solving complex licensing and royalty payment management to YouTube’s creative community.
David King, a YouTube Product Manager, writes on the YouTube blog that “by combining RightsFlow’s expertise and technology with YouTube’s platform, we hope to more rapidly and efficiently license music on YouTube, meaning more music for you all to enjoy, and more money for the talented people producing music.”
On the RightsFlow blog, RightsFlow President and CEO Patrick Sullivan writes, “We’re pleased to now be taking a momentous step with the team at YouTube, that shares in our vision of solving the really challenging problem of copyright management. Combined with the worldwide platform and reach of YouTube, we’ll now be able to drive awareness, adoption, and licensing success to a much larger audience—ultimately benefiting users, artists, labels, songwriters, publishers, and the entire global music ecosystem.”
No details about the financial terms of the agreement were disclosed.
Megan O’Neill is the resident web video enthusiast here at Social Times. Megan covers everything from the latest viral videos to online video news and tips, and has a passion for bizarre, original and revolutionary content and ideas.