YouTube Acquires RightsFlow To Bolster Copyright Management
In an attempt to make copyright management easier and more efficient, YouTube has acquired RightsFlow, a licensing and royalty service provider that works with labels, distributers, artists and music services, helping them to manage their music rights.
In an attempt to make copyright management easier and more efficient, YouTube has acquired RightsFlow, a licensing and royalty service provider that works with labels, distributers, artists and music services, helping them to manage their music rights. With over 48 hours of video being uploaded to YouTube every minute, copyright management can be tricky. YouTube is hoping that RightsFlow can bring their knowledge of solving complex licensing and royalty payment management to YouTube’s creative community.
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