YouTube is especially valuable to TV advertisers who want to reach millennials, according to a new BI Intelligence report. The online video platform reached more U.S. adults 18- to 34-years-old than any cable network. YouTube beat out ESPN, Hulu, Facebook and Comedy Central as the top place to consume content amongst millennials.
Young adults on YouTube are more likely to watch music and comedy videos. Those over 50 were more inclined to watch news and education content. Both age groups liked watching how-to videos on the platform.