YouTube Pre-Roll Ads Drive Users to Install AdBlock

Spend any time on YouTube and you too will run into ads that seem wildly off topic for your interests, 30 seconds long and unskippable.

It’s no secret that Google primarily makes its money from advertising. In fact, advertising makes up 97 percent — $33.3 billion last year — of Google revenue. Advertising may be the big money maker for the tech giant but YouTubers are growing dissatisfied with Youtube’s pre-roll advertisements.

Spend any time on YouTube and you too will run into ads that seem wildly off topic for your interests, 30 seconds long and unskippable. To counteract the unskippable

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in