Even as YouTube pumps $100 million into original content, it's unlikely that every one of its 100 new channels can or will succeed. Take it's recently launched Politics channel. Despite the heavy interest in political video among consumers and advertisers, and despite lining up eight major media partners including ABC News and The New York Times, the early returns have been decidedly hit or miss.
For example, YouTube pundit Philip DeFranco’s channel often sees tens of thousands of views, while BuzzFeed, the Times and ABC News sometimes garner no more than a few hundred.
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