The YouTube audience has proven potent when it comes to getting engaged fans to pony up their own cash to fund big projects. While it wasn’t exactly the fan-fueled rebirth of Veronica Mars, YouTube star Freddie Wong and his partners were able to raise over $800,000 earlier this year for the second season of the scripted show Video Game High School.
Now another YouTuber is passing the hat on the Web, but not going after the gamer geek demo you might expect. Frederator’s Cartoon Hangover, the YouTube channel headed by animation veteran Fred Seibert, is launching a Kickstarter campaign today for Bee and PuppyCat, a potential female-centric animated series—a rarity in the animation world.
Bee and PuppyCat has an unusual origin story. Seibert and his team are the brains behind the Cartoon Network hit Adventure Time. One of the show’s artists, Natasha Allegri, created a gender-reversed version of Adventure Time on Tumblr (instead of the main characters Finn and Jake, her version featured Fionna and Cake).
After Fionna and Cake took off online, Cartoon Network eventually turned Allegri’s Tumblr experiment into an Adventure Time episode which delivered big ratings. The Frederator crew took notice.
So Allegri created two shorts, Bee and PuppyCat, about a down-on-her-luck, 20-something woman (Bee) who encounters an alien (PuppyCat) and is pulled into an unexpected adventure. The two clips have generated 1.4 and 1.1 million views respectively, and more importantly, per Seibert, tons of fan engagement.
Thus, Cartoon Hangover is looking to turn Bee and PuppyCat into a series of six or more episodes. The goal is to pull in $600,000 on Kickstarter, and Frederator enlisted the Kickstarter consulting company Breadpig to help push the fan-funding forward.