YouTube Launches Live Stream

YouTube’s tagline has always been “broadcast yourself.” Now the Google-owned video site is taking that concept to another level with the launch of YouTube live streaming as it looks to compete with upstarts like Ustream.

On Sunday (Sept. 12) YouTube kicked off a test of the new live platform with four partners: Howcast, Next New Networks, Rocketboom and Young Hollywood.

Through the end of day Monday, each will stream several live programming blocks. For example, at 10:30 PST on Monday, Young Hollywood will broadcast an interview with skateboarding legend Tony Hawk live from the company’s studio.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in