YouTube Turned to Jigsaw’s Redirect Method to Keep Users Away From Terrorist Content

When users search for certain keywords, YouTube will display a playlist of videos that debunk violent extremist recruiting narratives

Can the Redirect Method from Jigsaw become a vital piece of the puzzle of fighting terrorist content on YouTube?

The Google-owned video site said in a blog post that it began rolling out features from the Redirect Method, which “uses curated video content to redirect people away from violent extremist propaganda and steer them toward video content that confronts extremist messages and debunks its mythology.”

According to YouTube, when users search for certain keywords on the site, it will instead display a playlist of videos that debunk violent extremist recruiting narratives.

YouTube added that its plans “over the coming weeks” include:

  • Expanding the new functionality to more search queries in languages beyond English.
  • Using machine learning to dynamically update search query terms.
  • Working with expert non-governmental organizations to develop new video content designed to counter violent extremist messaging at different parts of the radicalization funnel.
  • Collaborating with Jigsaw to expand the Redirect Method in Europe.