YouTube Hit Jumps to TV—Albeit Saturday A.M.
Everyday Health's Recipe Rehab heading to ABC stations
By pouring $100 million into original content across 100 new channels, YouTube was bound to find several quality shows. Maybe even a few that are ready for primetime—or in this case, Saturday morning.
In what could be a sign of things to come, close to 200 ABC affiliates starting Oct. 6 will begin airing Recipe Rehab, a show born on YouTube.
These ABC stations will begin airing 26 episodes of Recipe Rehab over the course of the next year as part of their FCC-mandated three-hour block of E/I (educational/information) programming on Saturday morning.
The weekly series, one of nine shows on Everyday Health’s YouTube channel, features celebrity chefs like Laura Vitale and Daniel Green providing “nutritional makeovers” for recipe favorites submitted by families.
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