YouTube Gears Up for Video-on-Demand Overhaul
Three major studios reportedly signed
It appears that YouTube is emerging as the latest company to position itself as a Netflix alternative. According to the New York Post, the video-streaming site is finalizing plans to expand its paid movie rental business in the next few months, with an official announcement about its video-on-demand plans expected to come before the end of the year. With Netflix subscribers threatening to abandon the service after a recent 60 percent price hike, YouTube joins other video sites lining up to grab those lost customers.
Former Netflix executive Robert Kyncl and ex-Paramount digital execs Alex Carloss and Malik Ducard are now on its team, which means YouTube has the right people needed to develop a real on-demand service, said the Post.
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