Brace Yourself For More Video Ads With YouTube First Watch
Inspired by the success of commercials on the YouTube homepage, First Watch is a new service for advertisers that launches today, letting advertisers buy preroll spots on the first video a viewer watches each day.
According to the NY Times, YouTube is ramping up their preroll video ads with a new service called First Watch. Inspired by the success of commercials on the YouTube homepage, First Watch is a new service for advertisers that launches today, letting advertisers buy preroll spots on the first video a viewer watches each day.
YouTube’s senior product manager for video monetization, Baljeet Singh, told Stuart Elliott of the NY Times that First Watch comes on the tails of a high rate of success from ads on the YouTube homepage masthead.
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