Finding success on YouTube can often be a difficult thing to do. There are tons of different variables that can make or break your video — whether it’s a 15-secon d clip or something you consider a masterpiece.
Luckily, YouTube itself is here to help. They’ve produced a little-known bible for content creators, the YouTube Creator Playbook.
This is not a playbook for beginners. It includes tips for engagement, uses terms like “tent-pole programming” and gives a detailed look at YouTube’s analytics package.
Also included are tips about metadata, thumbnail optimization as well as the best ways to push YouTube videos on other social media platforms.
The playbook is available as a free PDF download here.
By the way, for those who are less advanced, there’s the YouTube Handbook. This goes through more of the basics of producing a good Web video, like how to optimize video on a webcam.
Know of any other good YouTube training resources? Please share in the comments below!