YouTube Acquires Green Parrot Pictures To Improve Video Quality

With 35 hours of video being uploaded to YouTube every minute you get some professional, high quality videos and you get some shakey, amateur videos shot using mobile phones and mini video cams. Just because this shakey, amateur footage is, well…amateur and shakey, doesn’t mean that it’s bad. But it does mean that it isn’t quite as easy to watch as the professional, high quality video. That’s why YouTube has announced it’s acquisition of Green Parrot Pictures, a digital video technology company that is capable of reducing the shake and visual noise to render steadier, higher quality video.

That’s right! YouTube announced the acquisition on their blog last night, saying, “We’re pleased to announce we’ve acquired Green Parrot Pictures, a digital video technology company founded by Associate Professor Anil Kokaram at the Engineering School of Trinity College in Dublin, Ireland. In the last six years, their small team of engineers has built cutting-edge video quality improvement technology that has been used in major studio productions from Lord of the Rings to X-Men to Spider-Man. Their technology helps make videos look better while at the same time using less bandwidth and improving playback speed.”

Sound too good to be true? It’s not. Green Parrot Pictures provides some amazing examples of their technology in action on their website. For instance, check out the following awesome example of their stabilizer. The original footage shakes all over the place and after they’ve done their job it’s barely noticeable.

Thought that was impressive? Even more incredible – check out this example of a complete restoration of an old film, done by Green Parrot Pictures technology.

The Green Parrot Pictures team has released a statement on their homepage saying, “We’re excited to join Google, where we will apply our expertise to improve the online video experience for hundreds of millions of users worldwide on many different products, platforms and services.” There’s been no word yet on how exactly Green Parrot Pictures’ technology will be incorporated into YouTube, but I know that I, along with the rest of the online video community, look forward to seeing this in action, as well as the higher-quality video it will make possible.

What do you think of Green Parrot Pictures’ technology? How do you think it will help improve video on YouTube?