You’re Never Too Rich to Be Idealistic

MK-AG692_GOOD_20060719191127.jpgWhat do you do when you’ve got good looks, a good pedigree and fistfuls of inherited cash? Start a magazine.

Sure most folks who start magazines end up burning their glossies for heat six months later, but Inc. magazine heir, Ben Goldhirsh thinks his publication, Good magazine
will be different.

For one, Goldhirsh says the magazine will target philanthropic, affluent readers, “those who want to do well by doing good.”

These are people, he reasons, who will want to fork over $20 for subscriptions, knowing the money is being donated to charities like Teach for America.

And if he’s wrong? Well, 26 is as good an age as any to retire.