Your 'Safest Man to Have Sex With in America' Pitch Can Only Work So Many Times
Hey @PRNewser seen this twice. RT: @ron_fournier: Subject of email I just deleted unopened: “The safest man to have sex with in America.
— Gary Karr (@garykarr) January 15, 2014
That “safest man” would be Ramin Bastani, founder of “an STD app” called Hula which helps users find the most convenient place to get tested for sexually transmitted diseases. The tagline is “Hula helps you get laid”, so the messaging is anything but subtle.
We get it—and based on the search results for the phrase in our headline, we can safely say the pitch worked.
Here’s our take: it’s an innovative product (we never would have recognized the demand) and an intriguing subject line.
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