The Young Turks/AmEx Film Deal Makes Movie Watching 'Democratic'

Financial company talks about distributing cinema online

Since director Davis Guggenheim's latest film Spent: Looking for Change revolves around Americans who are living outside the financial system, sponsor American Express believed that the best way to allow the public to view it was to put it out on the great equalizer: the Internet.

"We wanted to premiere Spent online instead of through a typical theatrical release because it's the most democratic way for people to view the movie," Leah Gerstner, AmEx vp of public affairs, told Adweek.

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