You Don't Know One-Fifth Of Your Facebook Friends

The average Facebook user doesn't know about one in five of the people listed as friends, according to a survey of more than 1,522 people who use the social network.

The average Facebook user doesn’t know one fifth of the people listed as friends on the site.

That statstic, which the blog ShinyShiny says comes from GoodMobilePhones, jibes with what most of us have observed on Facebook. People tend to put out friend requests and accept them more generously than real-world friendships actually form.

Many folks consider large friends lists as a sign of success; nd there is some truth to the belief that increasing the number of contacts you have can expand your networking toward finding a better job, significant other, sale item and so on.

The most cited reasons that participants in the GoodMobilePhones survey gave for staying friends with people they didn’t actually know were politeness, with 54 percent, and the desire to look more popular, with 34 percent.

The

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in