You Come Here Often, But Are You a Friend?

People who frequent the same places may be similarly-minded individuals. Eventually, they are likely to form a connection with one another. Why not apply that connection to social networking sites?

Salvatore Scellato, Anastasios Noulas and Cecilia Mascolo, of Cambridge’s Computer Laboratory developed a new approach to social networking that relies on more than just friends of friends. It also includes the places people visit.

The idea is to predict how people will make new friends. According to Scellato, we know that we are likely to become friends with ‘friends of friends’, but what we find is there are specific places which foster the creation of new friendships and they have specific characteristics.

The idea is pretty simple but seems rather involved.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in