You Are Now Entering: The Whopper Bar
Man, ordering a Whopper can be sooo boring. Not anymore, according to Janet Adamy in today’s Wall Street Journal. Burger King plans to introduce “Whopper Bars” that will offer as many as ten types of Whoppers.
Russ Klein, Burger King’s president, global marketing, strategy and innovation told Adamy, “It’s our way of stepping into the future. The Whopper is arguably a trademark that is bigger than Burger King itself.”
The Burger King PR team sure got some WSJ love today.
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