Yet Another: The Week To Go Green Online
Justin Smith and The Week, the Dennis Publications title not currently for sale, is celebrating the upcoming Earth Week with a special online-only issue — sponsored by Lexus — focusing on “green” issues.
Although the magazine was not going to be printed anyway — it publishes 48 issues a year and was slated for a week off — marketing materials point out the bonus issue’s reduced environmental impact.
The cost of the sponsorship is estimated at over $500,000, according to the New York Times.
As we’ve been pointing
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