Yelp Update Helps Pokemon Go Users Find Nearby PokeStops
Yelp's PokeStop filter allows users to filter their business search results based on whether businesses are near PokeStops.
In response to the massive success of Pokemon Go, Yelp added a PokeStop filter to its mobile app and website, allowing users to filter their business search results based on whether businesses are near PokeStops.
Pokemon Go’s location-based gameplay allows users to collect items like Poke Balls and Pokemon Eggs at PokesStops, which are attached to real-world locations such as parks and stores.
Now, when users search for businesses on Yelp, they can swipe through the app’s search filters to find the new “PokeStop Nearby” option.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in