Yelp now offers food delivery to keep users in the app

The latest version of mobile review app Yelp has introduced a mobile delivery option, giving users the chance to not only look at menus at local restaurants, but also purchase items for delivery without leaving the app.

While only available in limited markets, and with participating delivery services, the Yelp order process will ensure that customers never leave the app, as the application takes care of the entire ordering and payment processing experience.

“The idea is that there are all these consumers shopping on the site, and Yelp Platform allows them to take that next step — to transact,” said founder Jeremy Stoppelman, speaking with VentureBeat.