Yelp Goes Undercover to Catch Solicited Reviews
Local business review site Yelp plans to post a "consumer alert" warning on the profiles of eight businesses that have been caught soliciting positive reviews from power users, The New York Times reports. To catch the businesses, Yelp staffers posed as "elite" reviewers and responded to ads for writers on Craigslist.
Local business review site Yelp plans to post a “consumer alert” warning on the profiles of eight businesses that have been caught soliciting positive reviews from power users, The New York Times reports.
To catch the businesses, Yelp staffers posed as “elite” reviewers and responded to ads for writers on Craigslist. (Elite reviewers are community members whom Yelp awards special standing within the community for their authenticity and flair.)
Bert Levi Family Jewelers was caught offering $200 for a review of a custom-made ring.
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