Yelp Eyes Shopping On Site

Yelp is perhaps best known for bar and eatery reviews, but shopping is the dominant category on the site, leading the company to consider supporting e-commerce on its side, CEO Jeremy Stoppelman said in a presentation at the LeWeb conference in London today.

Yelp is perhaps best known for bar and eatery reviews, but shopping is the dominant category on the site, leading the company to consider supporting e-commerce on its side, CEO Jeremy Stoppelman said in a presentation at the LeWeb conference in London today.

“We have a toe in the water, but I see a lot of potential there. We have all these people who are essentially shopping for something online that they’ll buy offline but they’re not closing the transaction,” Stoppelman said.

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