Year in Review: Agency Trends
This year was all about digital, digital, digital. Agencies big and small expanded, re-branded, and staffed up to meet client demand, while also performing triage on their traditional business. A number agencies made deep staff cuts, while some closed altogether. Journalists fled crumbling mastheads to join the PR world. Flat became the new growth for those reporting earnings.
Here are a few posts remembering the year that was in public relations agency trends…
Firms create and name their digital divisions:
Levine opens
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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