After almost 100 years in Manhattan, pre-eminent business magazine Forbes packed its offices last year and hopped over the Hudson River to New Jersey. Now located in downtown Jersey City, the office boasts sprawling views of Manhattan and the river, and it serves as the hub for the Forbes Media state-of-the-art newsroom. The space also provided a blank slate for Forbes CEO Mike Perlis to reimagine his new digs. His ninth-floor perch is outfitted with mementos and items collected over this 30-plus years in the media world, which has included stints at Playboy, Ziff Davis and even a spell in the VC world at SoftBank Capital. As it turns out, the move out of New York hasn't been that difficult. "Jersey City is just a little bit farther," said Perlis, "but people love being here in this carefully thought-out, clearly digital space. And there's something wonderful about looking at Manhattan all day."
Room With a View
The nautically inclined Perlis watches boats pass by on the Hudson.
The cross is made of remnant steel from the Twin Towers.
The bulletin board is full of reminders of things Perlis loves: his lobster boat, mountain climbing, his children and inspirational words of wisdom.
This story first appeared in the Feb. 8 issue of Adweek magazine. Click here to subscribe.