Yankee Group: Second Life Doesn't Live Up to Hype

Second Life launched as an innovative online world a couple of years ago. As CNET News Blog reports, the hype part of the cycle really picked up steam “when the media noticed that a lot of big-name companies were opening up shop in Second Life.”

With every over-hyped technology comes a resultant backlash, as folks begin to wonder if those companies ever got anything out of the virtual world. “Many are asking the question of whether the hype was warranted, and vice versa, whether the backlash is fair,” the article said.

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