In a bid to shore up display ad revenue, Yahoo will reportedly begin offering media buyers a self-service version of its premium ad management tool, Yahoo Ad Manager (YAM) Plus.
Access to the platform comes with a hefty minimum price tag of $10,000 per campaign, according to Advertising Age, which says the tool will be available in September. Yahoo wouldn't comment on the report.
Yahoo's move is seen as an attempt to re-coup some of its recent display advertising losses.
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