Yahoo's Back in Black, as Search Ad Revenues Rise
Yahoo's U.S. ad revenues, which grew for the first time in several years in 2012, will expand again in 2013 to $3.28 billion, according to eMarketer.
Yahoo’s U.S. ad revenues, which grew for the first time in several years in 2012, will expand again in 2013 to $3.28 billion, according to eMarketer.
The company’s total domestic ad revenue last year was $3.18 billion.
eMarketer revised its previous estimates upward after a Yahoo’s fourth quarter search revenue was flusher than expected.
The research firm called it “a sign that management restructuring and investment may continue to propel search revenues higher than previously estimated.”
Under CEO Marissa Mayer, Yahoo has placed more value in its search partnership with Microsoft.
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