Yahoo to Sell Ads on Mobile Phones Outside the US


As mobile media begins to take hold, everyone is trying to figure out how to pay for it. Yahoo is wasting no time, however; they’re launching another initiative to sell image-based ads to display on cell phones. This time around they’re focusing on countries outside the U.S. They made a similar announcement for U.S.-based cell phones back in November 2006.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in