If you thought Tronc was a bad name for a media company, Yahoo has some news for you. After its planned sale to Verizon is complete, the company will be renamed “Altaba.”
Why Altaba? According to The Washington Post, the name is a combination of “alternate” and Alibaba (the Chinese ecommerce company Yahoo still has a stake in). Doesn’t make it any better.
Other than the terrible new name, the big news is that Yahoo CEO Marissa Mayer and Yahoo cofounder David Filo, along with four other board members, will step down once the deal is complete.
But back to that name.
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