Yahoo Taps Fans for 'Enemy Lines' Football Series

Yahoo is looking to take football fans on the road to sample some of the best tailgating scenes in the country—and putting a few fans in harm’s way.

On Sept. 28 Yahoo Sports will launch Behind Enemy Lines, which each week will feature a pair of fans visiting either a college or NFL game—wearing the other team’s colors. For example, the show will track a Philadelphia Eagles fans riding the New York City subway en route to a Giants game.

Another

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