Yahoo Snaps Up Social TV Service IntoNow
Reports have 12-week-old company worth as much as $30 million
Even for an industry known for its light-speed mergers, Yahoo's acquisition of social TV service IntoNow was near record breaking. The announcement of the deal came only three months after IntoNow’s launch last January; TechCrunch sources put the sale price in the $20 million-$30 million range.
IntoNow is based on an iPhone app that can "hear" and detect the television show a user is watching and “check in” to the program, much in the way Foursquare allows users to check in to physical locations.
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