Yahoo looks to change the way iOS users experience TV with the launch of the Yahoo Screen app on iPhone and iPad. Developed by the Stamped team, which Yahoo acquired in October 2012, the Yahoo Screen app allows users to browse and watch clips from TV shows, including Yahoo Originals, instantly, and for free.
Via a partnership with Viacom, the Yahoo Screen app contains thousands of hours of comedy programming alone, from shows including The Colbert Report and The Daily Show with Jon Stewart. The app also offers an “exclusive digital clip archive” of Saturday Night Live.
Yahoo Screen turns a user’s finger into the remote control. Users can swipe through channels to find the content they’re interested in, can browse trending shows or search for specific titles. Swiping left or right skips between episodes of a single series, while swiping up and down switches channels, just like in a traditional TV experience.
“We want Yahoo Screen to be a place where you can customize your experience to your liking while continually discovering new things to watch and share,” Robby Stein, Director of Product Management, said in a statement. “We hope to make Yahoo Screen the destination for the world’s best video creators and their awesome content.”
In addition to traditional television programming and sports like MLB and UFC, Yahoo Screen also allows for streaming of “specialized” video content from sources like The Onion and Martha Stewart.