Yahoo Scores Gold for Online Olympics Coverage

NBC is cleaning up in the ratings department for the Winter Olympics. But once again, the network is losing out on the Web to Yahoo.

From Feb. 8-14, encompassing the opening ceremonies and first two days of Olympic competition, Yahoo’s dedicated Olympics site drew 9.3 million unique users, according to comScore. That’s nearly 3 million more than NBCOlympics.com, which attracted 6.5 million unique users during that time period. ESPN.com also outdrew NBC online during the early days of the Games, coming in second with 8.4

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