Yahoo! Concedes Identity Race by Allowing Login with Facebook and Google OpenIDs

Yahoo! has announced that it will open its network of sites to third-party authentication through Facebook and Google OpenIDs. Users will be able to login or create accounts on the web versions of Flickr, Yahoo! News, and other services with their Facebook or Google account. By becoming an OpenID relying party, Yahoo! has conceded the race to become the premier online identity provider, and settled into its role as a content portal.

The third-party authentication system will ease the new user onboarding process, which could help Yahoo! sites retain visitors sent that way from links shared through Facebook or Gmail.

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