Yahoo! Movies Settles In for Oscars

Yahoo! Movies has its popcorn ready for Sunday’s 83rd Annual Academy Awards, with all of its Oscars content sponsored by Chrysler.

Among Oscars-related initiatives: original video program Road to the Awards, the ability to predict the winners via Facebook on Oscars Pick-Em, and allowing its users to be fashion critics via Who Wore It Best?

Yahoo! said it drew more than 7 million unique visitors to its Golden Globes site, and its Oscars site for the 2010 event attracted more than 11 million.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in