Yahoo, Martha Stewart Share Kitchen
Martha Stewart Living Omnimedia had a strong year in developing crossplatform initiatives for marketers, claiming nearly double-digit sales growth in the process.
Now, MSLO teams up with Yahoo, creating a program that extends across the Web, TV, print and radio. It marks the first time MSLO has created customized online video segments, which will appear on MarthaStewart.com.
The eight segments, which began breaking over the weekend, appear as rich media banners on the site. The videos feature Martha Stewart chatting with Yahoo Web Life editor Heather Cabot in a conversational, casual atmosphere.
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