Yahoo Faces Advertising Challenges on Tumblr, Report Finds
Tumblr is growing rapidly, but its strongest demographic is one without much money to spend, making advertising on the blogging platform a tough proposition for its new owner, Yahoo.
Tumblr is growing rapidly, but its strongest demographic is one without much money to spend, making advertising on the blogging platform a tough proposition for its new owner, Yahoo.
Tumblr has garnered a lot of attention for its fast-growing blogging platform, which is now one of the most trafficked sites on the Web. But there are some less promising data points, as well, according to Compete, a company that provides analytics-based insights for digital marketers.
Tumblr’s blogs see less traffic than those powered by either WordPress
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