Yahoo Display Ad Revenue Rockets in Q1

Is the display ad market back? It is for one of the online ad industry’s bellwethers.

Yahoo announced that its display ad revenue surged by 20 percent during the first quarter of 2010 compared to the same period last year. And what perhaps can be seen as an indicator of a long-predicted “flight to quality” in the online ad business, Yahoo’s “guaranteed display” business—which includes its premium inventory, grew by 24 percent in Q1.

The display growth spurt exceeded some analysts projections.

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