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Yahoo Confirms Plans to Acquire, But Not 'Screw Up,' Tumblr

Yahoo has officially announced its plans to acquire Tumblr for $1.1 billion. Much like Facebook's $1 billion acquisition of Instagram in 2012, Yahoo's latest purchase will bring the company a younger user base with the promise of more revenue.

Headshot of Devon Glenn
By Devon Glenn

Yahoo has officially announced its plans to acquire Tumblr for $1.1 billion. Much like Facebook’s $1 billion acquisition of Instagram in 2012, Yahoo’s latest purchase will bring the company a younger user base with the promise of more revenue.

Yahoo CEO Marissa Mayer said that she expects that Tumblr will give Yahoo’s traffic a 20-percent bump and could also expand Yahoo!’s audience by 50 percent to more than a billion visitors per month. The six-year-old blogging site is especially popular with a younger

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Headshot of Devon Glenn

Devon Glenn

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