Yahoo and ABC News just announced a new partnership that should shore up the online presence of both organizations.
The companies say that ABC News will become the "premier news provider" on Yahoo News. Both the news and advertising teams are supposed to work together moving forward, with ABC producing original content to be featured on co-branded sites with Yahoo. That includes a special Good Morning America site on Yahoo, and there are plans for new ABC Web series, including "Newsmakers" (with Diane Sawyer, Barbara Walters, and others) and "Around the World With Christiane Amanpour."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in