Yahoo! Acquires Maven Networks
NEW YORK Amidst a furious takeover attempt by Microsoft, Yahoo! continues to be aggressive on the acquisition front. The Sunnyvale, Calif.-based Web firm has snatched up Maven Networks, an online video technology firm that handles content and ad delivery for companies like CBS Sports, Sony BMG, Hearst and Scripps for $160 million.
The deal should deepen Yahoo!’s relationships with various traditional media companies — from whom it already licenses a significant amount of content, while also providing the portal a more prominent seat at the table in the rapidly emerging online video advertising segment.
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