.XXX Is Porn’s New .Com

Today the Internet Corporation for Assigned Names and Numbers, the non-profit organization that coordinates the Internet’s global name and address system, approved a new domain for porn. The .xxx domain will function like the .com or .net part of a url, but it will be only be available to the adult entertainment industry.

It’s a gift the porn industry didn’t exactly want. Many in the adult industry, which is headquartered in the San Fernando Valley, expressed vocal opposition to the establishment of the new domain, arguing it would cost the porn companies millions of dollars, and increase censorship. The porn industry, like traditional media, has been facing decreasing revenues as from the proliferation of free content online.