XoJane.com, the brainchild of Jane Pratt (of the lauded 90s mags Sassy and Jane) is an uber-successful women’s website with 2 million monthly uniques. The site focuses on personal essays, which cover a plethora of (often controversial) topics, including: gender issues, weight struggles, addiction, birth control, dating, pregnancy, food, fashion, pop culture and the list goes on…
The site’s success can be attributed to its authentic writing, and it certainly helps that there are zero stock photos used (writers must submit their own personal photos with each article they write). The pub’s content is 75 percent freelance, so it’s an ideal place for any scribe with a strong voice or opinion to get their foot in the door. Executive editor Emily McCombs explains what kind of writer they’re looking for:
Writers who are open to sharing their intimate stories will find xoJane.com to be ideal and edgier than other women’s sites. “I think our site is a lot more personal. Almost everything is [written in the] first person,” McCombs says. “Our [goal] is not aggregating or responding to what’s going on in the Internet. It’s mostly original content. We can get pretty outlandish. We’re not afraid to try something that might a little bit weird or a little bit crazy.”
To hear more tips on how to get published on xoJane.com, read How To Pitch: xoJane.com
— Aneya Fernando
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