Xbox Spins New Web Reality Show

Gaming brand partners with popular DJ to push Forza Horizon

Even before Facebook turned video games into potential viral juggernauts, they were already inherently digital experiences. So there's probably only a few marketing sectors that view online as a more target-rich environment to generate sales than gaming advertisers.

Case in point: Xbox, a Microsoft property, on Tuesday launched a multifaceted campaign for its Forza Horizon game release that's anchored by an eight-episode online reality series. The six-minute program will star dance club DJ Steve Aoki and run biweekly for the next month, distributed via Fuse’s website and YouTube channel.

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