Xbox leads this week as the page gaining the most People Talking About This among the games and toys category.
Other top gainers for the week are EA Sports’s recently released NCAA Football 2013 and popular video games retailer, Gamestop.
The top 10 pages gaining People Talking About This saw increases between about 37,000 and over 215,000 engagements. We compile this list with our PageData tool, which tracks page growth across Facebook.
|#||Name||People Talking About||Daily Growth||Weekly Growth|
|2||EA Sports NCAA Football||214,433||0||+113,792|
|4||League of Legends||226,283||0||+79,051|
|9||Point Blank Thailand (Of…||43,765||0||+37,394|
|10||Sonic The Hedgehog||58,172||0||+37,387|
Riding the coattails of San Diego Comic Con, Xbox saw the majority of its engagement generated from a photo album posted on July 18th. The album received 10,817 likes while the photos, many featuring celebrities, each generated decent engagement; the most receiving 677 likes and 162 shares. One of the games they were heavily promoting during the event, Halo 4, is actually the No. 7 top gaining page for this week.
As it can be seen in green in the graph below, the page jumped from 160,000 PTAT all the way to over 370,000 PTAT. Instead of using a single photo, the tactic of using an entire album allowed the page to see more engagement from a one post. It is also interesting to see that the page has not seen a significant increase in new Likes per day, but such a rapid growth in PTAT. It can be assumed that this engagement did not come from ads, but organically from many the page’s 18 million fans.
With its newest game released this week, EA Sports NCAA Football saw a large growth in engagement through its use of Facebook Questions. The questions have been simple polls relevant to the game and the audience. One of the questions, seen below, saw over 70,000 votes. Because other, similar questions do not see this much engagement, it could be possible that EA Sports ran page post ads encouraging users to vote in the poll. The question might have also gone viral on its own.