Mobile-location ad platform xAd ended 2013 on a high note, more than doubling its revenue, and ending the year with a $65 million run rate. The company remained profitable even while expanding its staff count by 75 percent, and also increased its client base by more than 300 percent last year.
xAd focuses on innovation in mobile advertising, and allows developers and advertisers to track in-store visitations after users see mobile ads, among other tools. Its targeting tools allow developers to target groups of users based on specific factors, including their past usage behaviors, which them allows developers to re-target them to increase engagement and potential spending.
xAd expanded globally in 2013, offering its platform to companies in both the UK and India. It plans to expand into Germany, China and Canada in 2014.
“While most ad tech companies have tried to provide solutions for all customer needs, including video, apps and premiums, xAd has focused exclusively on mobile location advertising,” said Dipanshu ‘D’ Sharma, CEO of xAd. ““This has been extremely advantageous for us as we’ve consistently generated meaningful results for our customers, enabling fast growth. We believe location advertising, which BIA Kelsey predicts will reach 52% of ad spend in mobile by 2017, is a monumental opportunity on its own. In the coming years, we’ll continue to focus on innovating and solidifying our position as the leader in the space.”
xAd aggregates and manages billions of ad impressions each month, with a client list including Pinkberry, Home Depot and Wells Fargo. More information on xAd, and the company’s “Smart” line of mobile location tools, can be found on the company’s website.