In the ongoing discussion on how journalists and journalism should evolve under a Trump presidency, one important suggestion that has been offered is the creation of new, innovative beats. BuzzFeed’s contribution to that process is a beat formed out of a set of traditional beats: media, politics and the White House. Steven Perlberg joins the publication to specifically cover President Trump’s relationship with the press. “We tried to look at the landscape to see what we could add,” BuzzFeed’s Katherine Miller told Politico’s Hadas Gold. “Over the last three months, there has been a very intense conversation about politics and media and how coverage is being done.”
Judging by this first week, and the election, Perlberg will not want for material. His beat, reports Gold, will look at media in an expansive sense, covering the president’s interactions with Twitter and the press, the media outlets that will be empowered by a Trump administration, those whose values and operations may shift in response to Trump, and the ascendancy of TV news.
Perlberg has been a reporter at the WSJ covering media and advertising, and has penned a few pieces that have hit on his new beat, including Trump’s interactions with his new publication over its decision to publish the Trump dossier and his “failing pile of garbage” comment directed toward BuzzFeed in a subsequent presser.