WSJ's David Patton Joins Waggener Edstrom as EiC of Studio D

Another hack has turned flack, sort of, this week. Waggener Edstrom (WE), the firm known for its long-time relationship with Microsoft hired David Patton from the Wall Street Journal online, according to a release and accompanying video interview.

Patton will have the journalistic title editor-in-chief as he moves to WE’s digital division, called Studio D. WE hasn’t confirmed which clients Patton will work with first. Studio D’s About Us states that it exists to “drive influence and conversation through digital and creative engagement”.

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